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  • Innocinema - Black Friday, Small Business Saturday, & Cyber Monday SALE!!

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    unknownINNOCINEMA FEATURED SALE: UP TO 12% OFF select Pro Camera Accessories, Lenses, and more from ARRI. Inc !

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    Innocinema SCL Equipment Finance

  • AUGUST PROMOTIONS - Act Now and Save!

    Innocinema is excited to announce some great promotions available during the month of August. These items are only on sale until August 31, so act now and don't miss out on the savings!

    Promotion #1 - Blueshape (BLS-BV190HD-Promo) - Buy 4 Batteries (BLS-BV190 HD) & Get 1 Free Case (BLS-NCABX4) $3,485.00

    Promotion #2 - Blueshape (BLS-BV270HD-Promo) - Buy 4 Batteries (BLS-BV270 HD) & Get 1 Free Case (BLS-NCABX4) $4,125.00

    Promotion #3 - Blueshape (BLS-BV180-Promo) - Buy 5 Batteries (BLS-BV180) & Get 1 Free Case (BLS-NCABX5) $3,282.00

    Promotion #4 - Streamstar (SSTAR-SX4) - Streamstar X4 Live Production and Streaming Studio Price Reduction $4,995.00

    Promotion #5 - Blackmagic Design (BMD-BNDL/HD12GTVSY4K) - HyperDeck Studio 12G and ATEM Production Studio 4K Package Deal $2,495.00


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    BLUESHAPE
     offers an innovative solution for greater convenience and safety when traveling or shipping lithium-ion batteries greater than 100Wh by air. Current IATA regulations for passengers limit batteries to 2 between 100-160Wh and any reasonable number below 100Wh. Any larger batteries or a higher quantity must be shipped with special packaging and markings and under many circumstances cannot be shipped on passenger aircraft.

    IATA Regulation, Packing Instructions 965 Section 1A and Section 1B recently amended, states that only cargo flights can accept packages containing Li-ion batteries approved under UN3480 designation. Nowadays this is the only possible way to ship batteries larger than 100Wh by air. The stringent shipping procedures impose the usage of special UN approved packaging.

    BLUESHAPE, in cooperation with a leading manufacturer of professional cases, has created a dedicated solution for the best-selling BLUESHAPE models BV090, BV100HD, BV150, BV180, BV100HD SPLASH, as well as larger models BV190HD, BV225, BV270HD, BV190HD SPLASH and BV270HD SPLASH, both GRANITE and GRANITE TWO series. These cases have been certified in accordance with UN regulations and have a unique omologation number from an international body, thus guaranteeing the user more peace of mind for transporting batteries by air.

    Promotion #1 - Blueshape (BLS-BV190HD-Promo) - Buy 4 Batteries (BLS-BV190 HD) & Get 1 Free Case (BLS-NCABX4) $3,485.00

    Promotion #2 - Blueshape (BLS-BV270HD-Promo) - Buy 4 Batteries (BLS-BV270 HD) & Get 1 Free Case (BLS-NCABX4) $4,125.00

    190p

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    Promotion #3 - Blueshape (BLS-BV180-Promo) - Buy 5 Batteries (BLS-BV180) & Get 1 Free Case (BLS-NCABX5) $3,282.00

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    The BX4 and BX5 cases have an impact-resistant outer case. The interior has high-density cushioning foam to eliminate and chance of interior contact. Each battery is segregated in individual compartments. When a BLUESHAPE battery is shipped in this case with the provided contact covers in place, the chance of damage during flight is reduced to zero. The number of batteries allowed in each case is specifically calculated to comply with the UN3480 regulations.

    The BLUESHAPE unique omologation number and the UN3480 designation are printed on the cases, while the other mandatory markings are offered in the package as robust stickers that the user can apply and remove if needed.

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    Promotion #4 - Streamstar (SSTAR-SX4) - Streamstar X4 Live Production and Streaming Studio Price Reduction $4,995.00

    A victory for every production company that needs a feature-rich system at a price point that doesn’t bust their budgets. The versatile and full-featured Streamstar® X4 offers a winning trifecta of price, performance and flexibility not found in any other product in this category.

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    Packaged in a 2RU chassis, the system supports a variety of inputs and offers a wide range of professional features including Streamstar's renowned replays and slomo on all channels, media playlists, a host of graphics capabilities, an internal character generator and of course the brilliant, intuitive, touch screen user interface.

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    Features:

    • Intuitive and easy-to-use touch screen user interface
    • 4x HD-SDI Input
    • 1x HDMI Input
    • 4x IP Stream Input
    • IP Video Stream Inputs from JVC streaming camcorders
    • IP input for SCOREPLUS – scores, timers and titles app.
    • Integrated JVC Camcorder Remote Control
    • External signal ingest with keying (for PowerPoint, Keynote, Facebook, GoPro or even a smart phone camera)
    • 1x HD-SDI Video Out 720@50/60p
    • 1x HDMI Video Out - PGM
    • 1x HDMI/Display port Video Out - multiview or PGM (GPU based)
    • Streaming up to 720@50/60p @ 10 Mbps
    • RTMP & MPEG-TS simultaneous Output
    • Cut / Crossfade / Transitions Automated Switching Modes
    • Instant Replays with Slow Motion Playback on all cameras
    • Replays Matrix Playout system with Playlists
    • Dynamic Replay Camera Switching
    • Sequential Replay Playback with Automation
    • Replay Lead In / Out animations
    • Monetizing system with Advertising statistics
    • Ingest on/off Automation in replays
    • Internal Character Generator with templates
    • 4 layers of DSK – CG / images or animations with transparency
    • Instant, unlimited Video Clips Playback – No transcoding!
    • Unlimited Playlists – Media management/playout system
    • PIP and Split Screen Layouts
    • HD Recording (PGM)
    • ISO Recording (all cameras)
    • PGM Stream Recording (simultaneous)
    • 2nd display Multiview Grid
    • Multi framerate 50fps / 60fps operation
    • True 4:4:4:4 ARGB video processing
    • Full featured Audio Mixer
    • Built-in proprietary Streamstar® Encoder
    • Popular Streaming Platforms Integration
    • Touch Screen Control, Single operator production with touch screen monitor attached
    • NOTE: monitors and keyboard not included

     

    BLACK-MAGIC-DESIGN-LOGO

    Promotion #5 - Blackmagic Design (BMD-BNDL/HD12GTVSY4K) - HyperDeck Studio 12G and ATEM Production Studio 4K Package Deal $2,495.00

    For a limited time, get a special price on ATEM Production Studio 4K and HyperDeck Studio 12G when purchased together. The new ATEM Production Studio 4K and HyperDeck Studio 12G package deal makes it possible for customers to get a live production solution that's future proof because it's designed for Ultra HD.

    atemThe ATEM Production Studio 4K has many features that make it more powerful than the ATEM Television Studio, including Ultra HD support, high frame rate 1080p HD support up to 1080p60, a total of 8 video inputs with a full frame re-synchronizer on each input, a dedicated aux output, balanced analog audio inputs on XLR connectors, HiFi audio inputs and balanced audio outputs.

    This model includes an integrated AC power supply plus an elegant machined metal design that features an LCD for video monitoring and a dedicated control panel for aux control. The more powerful HyperDeck Studio 12G is Blackmagic Design’s most advanced studio recorder which features cutting edge 12G-SDI and supports recording to high speed SSD’s in ProRes, DNx and uncompressed video formats. HyperDeck Studio 12G features dual SSD slots for continuous, non-stop recording and is compatible with all existing SD and HD equipment as well as high frame rate Ultra HD 2160p60 via 12G-SDI. That means customers get a future proof live production switching and mastering combination that will work on any SD, HD or Ultra HD production.

    Because both of these more powerful models support instant switching between SD, HD and Ultra HD video formats, it means they are a drop in replacement for the ATEM Television Studio and HyperDeck Studio models. These more powerful models will support the same video standards as well as the high frame rate HD rates up to 1080p60 plus Ultra HD video formats.

    “I am very excited that we are able to offer ATEM Production Studio 4K and HyperDeck Studio 12G together at this special price,” said Grant Petty, CEO, Blackmagic Design. “Demand for Ultra HD production is growing and customers have been asking us for an affordable way to move up to Ultra HD that’s compatible with their existing HD workflows. This limited time combination, for only $500 more than our 1080 HD solution, makes it so much easier for customers to get a more advanced live production system as well as Ultra HD compatibility!”

    Connections

    SDI Video Input

    1 x 10-bit SD/HD/3G/6G/12G-SDI switchable. Supports single link 4:2:2.

    SDI Video Output

    2 x 10-bit SD/HD/3G/6G/12G-SDI switchable. 1 x 10-bit SD/HD/3G/6G/12G-SDI switchable Loop Output. 1 x 10-bit SD/HD/ switchable Monitor Output.

    HDMI Video Input

    HDMI 2.0 type A connector with support for Ultra HD 4K 10-bit 60p 4:2:2.

    HDMI Video Output

    HDMI 2.0 type A connector with support for Ultra HD 4K 10-bit 60p 4:2:2.

    SDI Audio Input

    16 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    SDI Audio Output

    16 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    HDMI Audio Input

    8 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    HDMI Audio Output

    8 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    SSD Interface

    2 x 2.5" SATA 6Gb/s.

    Sync Input

    Blackburst or Tri-Sync.

    Device Control

    Sony™ compatible RS422 deck control port.

    Recorder Control

    12 buttons and jog wheel for local control. RJ45 Ethernet or RS422 for remote control.

    Recorder Configuration

    Front panel configurable or USB 2.0 high speed interface.

    Computer Interface

    1 x USB 2.0 Mini-B port for software updates and HyperDeck Utility software control.

    Standards

    SD Format Support

    625/25 PAL and 525/29.97 NTSC. 480p60 and 576p50 via HDMI only.

    HD Format Support

    1280 x 720p50, 1280 x 720p59.94, 1280 x 720p60, 1920 x 1080i50, 1920 x 1080i59.94, 1920 x 1080i60, 1920 x 1080PsF23.98, 1920 x 1080PsF24, 1920 x 1080p23.98, 1920 x 1080p24, 1920 x 1080p25, 1920 x 1080p29.97, 1920 x 1080p30, 1920 x 1080p50, 1920 x 1080p59.94, 1920 x 1080p60.

    4K Format Support

    3840 x 2160p23.98, 3840 x 2160p24, 3840 x 2160p25, 3840 x 2160p29.97, 3840 x 2160p30, 3840 x 2160p50, 3840 x 2160p59.94, 3840 x 2160p60.

    SDI Compliance

    SMPTE 259M, SMPTE 292M, SMPTE 296M, SMPTE 425M.

    SDI Metadata Support

    HD RP188 and closed captioning CEA-708.

    Audio Sampling

    Television standard 24-bit, 48 kHz sample rate.

    Video Sampling

    4:2:2

    Color Precision

    10-bit

    Color Space

    REC 601, REC 709.

    Multiple Rate Support

    SDI and HDMI switchable between SD, HD and Ultra HD. SDI switches between 270 Mb/s standard definition SDI, 1.5G-SDI HD, 3G-SDI, 6G-SDI and 12G-SDI.

    Copy Protection

    HDMI input is unable to capture from copy protected HDMI sources. Always confirm copyright ownership before capture or distribution of content.

    Codecs

    Supports: Uncompressed QuickTime, Apple ProRes 422 HQ QuickTime, ProRes 422 QuickTime, ProRes 422 LT QuickTime, ProRes 422 Proxy QuickTime, Avid DNxHD QuickTime and Avid DNxHD MXF up to 1080i60.

    Software

    Software Included

    Media Express, Disk Speed Test, Blackmagic System Preferences and Blackmagic driver (Mac only).

    Internal Software Upgrade

    Loaded at system start, or via updater software using USB port.

    Operating Systems

    Mac Icon
    Mac OS X 10.9 Mavericks
    Mac OS x 10.10 Yosemite or later
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    Windows 7 or Windows 8

    Display

    Built-in LCD for video, audio and timecode monitoring and menu settings.

    Physical Installation

    1 rack unit size. Less than 7 inches deep.

    Power Requirements

    Power Supply

    1 x built-in international AC power supply with IEC C14 inlet. 110-240V, 50-60Hz.

    PROMOTION #1 - BLUESHAPE (BLS-BV190HD-PROMO) INCLUDES:

    4 Batteries (BLS-BV190 HD)
    1 Free Case (BLS-NCABX4)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries

    PROMOTION #2 - BLUESHAPE (BLS-BV270HD-PROMO) INCLUDES:

    4 Batteries (BLS-BV270 HD)
    1 Free Case (BLS-NCABX4)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries

    PROMOTION #3 - BLUESHAPE (BLS-BV180-PROMO) INCLUDES:

    5 Batteries (BLS-BV180)
    1 Free Case (BLS-NCABX5)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries

    PROMOTION #4 - STREAMSTAR (SSTAR-SX4) PROMO INCLUDES:

    Streamstar - X4 - 2U Rack Unit - 4 Camera - Live Production and Streaming Studio

    PROMOTION #5 - BLACKMAGIC DESIGN (BMD-BNDL/HD12GTVSY4K)

    Atem Production Studio 4k
    Hyperdeck Studio 12G

     

  • Rhino Camera Gear - NEW at Innocinema!

    Here at Innocinema, we take great pride in the high quality products we offer to professional filmmakers. Rhino Camera Gear products are no different. From sliders to rigs, you can effortlessly convey your story from start to finish with smooth, simple maneuvers.

    The Ultimate Motorized Slider

    Simple. Compact. Versatile.

    Camera movement made simple. Capture stunning live motion and time lapse with our all new motorized camera slider.

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    Rhino Motion

    Live Motion & Time Lapse

    Rhino Slider EVO integrates seamlessly with Rhino Motion. Capture ultra smooth Live Motion and amazingly precise time lapses with a single motor. A built-in 7-hour battery lets you shoot all day.

    Movement reimagined

    A new, better way to move your slider. Simply turn the wheel to move your camera. The farther you turn, the faster it goes. It's as simple as that.

    Set up a time lapse in minutes

    Rhino Motion makes creating a time lapse extremely simple. Capturing the Milky Way is as easy as attaching the included camera cable and setting up your shot.

    Interchangeable Rails

    More than just a single slider

    Shoots often require a variety of tools to tell your story. With Rhino Slider EVO, you have the flexibility to change between Carbon Fiber and Stainless Steel Rails. This allows you to easily upgrade your slider to carry more weight or get a longer move without buying an entirely new slider.

    Film without limits

    Choose either a 100lb load capacity or an ultra-lightweight 4lb setup. At the end of the day, swap to longer rails for night-time time lapse.

    Versatility comes standard

    Flush folding all-terrain legs come standard on every Rhino Slider EVO. Be confident in your slider off-tripod and set up your shot faster.

    Setup Faster

    The spring loaded legs and built-in indexing marks make setup quick on any terrain.

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    brake

    Strong Carriage Brake

    Move Confidently

    The integrated carriage brake allows you to secure the carriage at any place on the rail and only takes a quick turn to engage.

    Camera Mounting Options

    Rhino Slider EVO comes standard with a 3/8" stud on the carriage to mount any standard 3/8" flat based ball or fluid head. Below are some of the most popular cameras used on Rhino Slider.

    RED-Carbon Gh4-Carbon FS700-Carbon A7S-Carbon BMC-Carbon (1)

    When should I use a motorized slider?

    Motorized sliders are great tools, but are they the right one?

    Motorized sliders allow you to do camera moves that are nearly impossible to do manually. But, that doesn't mean that it's the perfect tool for the job every time.

    When to use a motorized slider

    VFX work

    If you're doing any move that needs absolute precision or repeatability, there's no other way to do it than with a motorized slider. We have a number of filmmakers that do VFX work all day long, and you just can't rely on your hands to repeat a move that's going to be used in a composite.

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    Time Lapse

    Some people attempt to do a time lapse by hand, which is excruciating. They will sit next to their slider with their iPhone as a timer and little sharpie marks as position indicators, moving their camera every 10 seconds.

    You need to use a motorized slider for time lapses, especially if you're taking long exposures and you want your motion controller to trigger your exposure. In Rhino Motion, setting up your time lapse to trigger your camera is insanely simple. It does all of the math for you so you don't have to calculate your interval, or even how long your time lapse should last, to get the duration of clip you want in post.

    Ultimate Smoothness

    If you've felt Rhino Slider with Flywheel, it's pretty darn smooth. Motion takes it a step further. There are some things a complex algorithm can do that the human hand simply cannot. In Turn Wheel to Slide, we use a magnetic encoder and a proprietary algorithm to deliver smoothness that's unheard of. It's dampened just enough so you don't introduce unwanted jerks but responsive enough to change direction quickly.

    When not to use a motorized slider

    No access to power

    To use a motorized slider, you have to have access to power. Whether that's to charge the internal battery of Rhino Motion or if it's a spare external battery for powering long time lapses, you have to have juice to make it run. It's something you have to work into your workflow and plan for. You never want to run out of battery, especially when you're doing a time lapse.

    Ultimate simplicity

    Although Rhino Motion actually improves your workflow and setup time as a filmmaker, some camera slider users prefer a purely mechanical solution. That's why we developed the Flywheel. It doesn't use batteries and is the simplest solution if you want a smooth slide and aren't considering doing time lapse. We have a lot of filmmakers that purchase both Motion and Flywheel and use the one that works best for their schedule that day.

    Sidenote:

    Brian Russell, our on-staff filmmaker at Rhino, had a major aversion to anything electronic when it comes to his slide. That is, until he came on staff and got to experience Rhino Motion as it was being developed. Over the 6 months that it took shape, you could see his interest growing and a small smile would creep up every time he tested it out. By the end of the project, he wasn't using his hands anymore to move his slider. 100% of his shoots were done with Rhino Motion. This is saying a lot because Brian is the ultimate simplistic filmmaker. Unless it works for him, he doesn't bring it.

    Check out the video below to see filmmaker Craig Flood talk about his first experiences with using a motorized slider.

    Support Options

    Compare Sliders

    Core 24" Evo Carbon 24" Evo Carbon 42" Evo Pro 24" Evo Pro 42"
    WEIGHT 3lbs 10oz 4lbs 4lbs 4oz 7lbs 6oz 10lbs 7oz
    LOAD CAPACITY 15lbs 15lbs 7lbs 100lbs 50lbs
    RECOMMENDED SUPPORT Manfrotto MT190X3 Manfrotto 755XB Manfrotto BeFree Compact Travel Manfrotto MT055XPRO3 Manfrotto 546B or 132XNB
    TRIPOD MOUNTING Center and Ends Center and Ends Center and Ends Center and Ends Center and Ends
    FLYWHEEL CAPABLE No Yes Yes Yes Yes
    MOTION CAPABLE No Yes Yes Yes Yes
    ARC CAPABLE No Yes Yes Yes Yes
    MOTION LOAD CAPACITY 25 lbs horizontal / 5 lbs at 20 degrees
    MOTION CHARGE TIME 4 hours
    MOTION BATTERY LIFE 7 hours
    MOTION OPERATING TEMPERATURE 0F to 122F (-17C to 50C)

     

    Rhino Rig

    Infinitely adjustable

    The ultimate all-day shoulder rig. Built for every camera and shooting style. Shoot in comfort with the custom-fitting shoulder rest.

    Black-Magic-4K

    Precise, Quick Positioning

    Rhino Rig is designed to move to fit your shooting style. With over 34 stainless steel ARRI standard rosettes, every joint is made to articulate to fit your body and camera setup perfectly. Whether you’re viewing your shot through on-camera LCD or through an external monitor, Rhino Rig can adjust to place the camera either in front of your eyes or over your shoulder.

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    Custom-Fitting Shoulder Rest

    Rhino Rig’s shoulder rest has three locking segments that allow you to shape it to the size of your shoulder. Each segment has ultra soft rubber pads that distribute the weight of your setup which lets you film longer and in comfort that lasts all day. rest

    Integrated, Removable Cage

    The Cage adds multiple hand grip options and protects your setup from damage. Use the top handle to get a low-to-the-ground shot or to carry your rig around set. The top of the cage features two built-in cold shoes and multiple ¼-20 and ⅜-16 mounting holes for mounting accessories like microphones and external monitors.

    cage

    Built-in Carbon Fiber Rails

    Mount accessories like a matte box or follow focus to Rhino Rig using the built-in industry standard 15mm rails. Made of precision ground carbon fiber, they are super rigid and work with any accessory designed around the 15mm standard (spaced 60mm apart).

    Easy Camera Mounting

    Mounting your camera to Rhino Rig is easy. Two mounting screws are included (¼-20 and ⅜-16). Most cameras use just the ¼-20, but some use both for securely mounting your camera. Once the screw is hand tight, use the built-in tightening bar to lock down your camera for the day.

    Custom Molded Hand Grips

    The custom molded hand grips on Rhino Rig are like no other. Using the best thermoplastic rubber imported from Germany, the grips repel sweat and let you carry your rig confidently. They are also adjustable and can mount directly to the baseplate if you want a more compact setup.

  • INOVATIV - Fully Modular Premium Quality Equipment Carts

    INOVATIV-Banner

    There is a saying that you cannot let yourself be restrained with inadequate equipment. And that is exactly what INOVATIV’s owner and founder Pat Blewett thought when he set out to design an equipment cart. Frustrated with the poor design and quality of the equipment carts available in the marketplace, Blewett set out to build the perfect cart with the help of an experienced fabricator. This first cart was not designed with the idea of starting a company; it was designed to answer a personal need.

    Fast forward to today. INOVATIV innovates, designs and builds the very best professional equipment cart solutions in the marketplace. INOVATIV’s carts are now being used around the clock and around the world by working professionals. INOVATIV’s Scout, Echo, and Ranger carts continue to set the benchmark for innovative, practical design; high quality construction and durability.

    scout_1

    The Scout EVO is INOVATIV’s most compact and travel ready equipment cart. Manufactured using the very best lightweight premium materials, we are able to keep the overall weight of the Scout EVO to a minimum without sacrificing durability or stability. With the portability and slim profile of the Scout EVO, you can easily collapse and transport the cart in the back of a compact car, small SUV or simply just save space.

    scout_2

    The Scout EVO utilities INOVATIV’s patented SLAS (Self-Locking Adjustable Shelving) system. The SLAS system is the backbone of all INOVATIV carts and enables the user to assemble and collapse the cart effortlessly with its tool-free design. This system also incorporates INOVATIV’s locking top shelf that is height adjustable up to 10″ in 2″ incremental stages.

    scout_3

    To ensure the Scout EVO rolls with ease, its equipped with INOVATIV’s premium quick-release dovetail wheel system. Each wheel is easily attached or removed and is comprised of an all aluminum lightweight structure, high strength 100% sealed bearings, and 6″ or 8″ pneumatic tires. The Scout EVO is equipped with 2 swivel or “smart” casters mounted with INOVATIV manual foot brakes and 2 fixed casters that can transform to a swivel configuration with the removal of a bolt.

    Standard Equipment
    - 1 Set INOVATIV Quick Grips
    - 2 Accessory Crossbars
    - Magnetic Assist Latches
    - INOVATIV Foot Brake System
    - 6" removable sealed bearing aluminum dovetail wheel system (Scout 31)
    - 8" removable sealed bearing aluminum dovetail wheel system (Scout 37/42)

    Scout 31 EVO
    - Size: 33"L x 17.75"W x 6.75"H
    - Weight: 50.4lbs
    Scout 37 EVO
    - Size: 37"L x 24"W x 6.75"H
    - Weight: 65lbs
    Scout 42 EVO
    - Size: 42"L x 28"W x 6.75"H
    - Weight: 75lbs

    SCOUT FEATURES:
    - Made in the USA
    - Magnetic Assist Latches
    - Completely tool free design
    - Collapses down to slim 7" thick flight ready travel case
    - 30% lighter than other carts currently serving the marketplace
    - Upright posts lock in place and will not loosen over time
    - 10" of top shelf height adjustment in 2" increments
    - 100% sealed bearing wheels that are extremely quiet and easy to roll
    - Equipped with INOVATIV's Foot Brake System
    - Constructed using 5052 and 6061 aluminum
    - Thermal Plastic Hinge Brackets
    - Stainless Steel Hardware
    - Type II and III anodizing on all uprights and machined parts
    - Durable texture black powder coat on top and bottom shelfs
    - 5 year limited warranty

    echo_1

    Derived from within a dream of a digital tech’s mind for the perfect DIT cart and where the dream of INOVATIV all began, the Echo answers to the needs of the industries DIT. The Echo eases the day to day grind of on-set data management by not only ergonomically appealing to the human body but also allowing for a more efficient location workflow. With a rolled top shelf for less wrist fatigue and adding a low profile drawer, the Echo presents itself with a cleaner organized working space.

    Standard Equipment:
    - 1 Set INOVATIV Quick Grips
    - 2 Accessory Channel Blocks
    - 2 Accessory Crossbars
    - 2.5" Cable hole (Echo 36/48 only)
    - Top combo locking drawer
    - Bottom combo locking drawer
    - Rolled front lip of top shelf
    - INOVATIV Foot Brake System (Disc brakes are not standard)
    echo_3

    Echo 30
    - Collapsed: 22.75"H x 20"W x 30"L
    - Assembled: 39"H x 20"W x 30"L
    - Weight: 72lb
    Echo 36
    - Collapsed: 22.75"H x 24"W x 36"L
    - Assembled: 39"H x 24"W x 36"L
    - Weight: 93lbs
    Echo 48
    - Collapsed: 22.75"H x 24"W x 48"L
    - Assembled: 39"H x 24"W x 48"L
    - Weight: 115lbs

    ranger_2

    With several years of R&D behind it and our immense drive for perfection; the Ranger might just be the best utility cart to hit the market in recent years. We designed it from the ground up, giving the Ranger a lightweight aluminum foundation accompanied with CNC’d wheels and accessories to shave every ounce of weight without compromising durability. The Ranger is the purest form of what an equipment cart should be.

    ranger_3

    Standard Equipment
    - 1 Set INOVATIV Quick Grips
    - 2 Accessory Channel Blocks
    - 2 Accessory Crossbars
    - INOVATIV Foot Brake System
    - Available with an Echo Top Shelf upon request (Disc brakes are not standard)

    Ranger 30
    - Collapsed: 17.5"H x 20"W x 30"L
    - Assembled: 39"H x 20"W x 30"L
    - Weight: 60lbs
    Ranger 36
    - Collapsed: 17.5"H x 24"W x 36"L
    - Assembled: 39"H x 24"W x 36"L
    - Weight: 80lbs
    Ranger 48
    - Collapsed: 17.5"H x 24"W x 48"L
    - Assembled: 39"H x 24"W x 48"L
    - Weight: 100lbs

    ECHO & RANGER CARTS FEATURE:  
    - Made in the USA
    - Completely tools free design
    - Constructed of premium 5052 and 6061 aluminum and stainless steel hardware
    - 30% lighter than other carts currently serving the marketplace
    - Upright posts lock in place and will not loosen over time
    - 10" of top shelf height adjustment in 2" increments
    - 100% sealed bearing wheels that are extremely quiet and easy to roll
    - Equipped with INOVATIV's Foot Brake System
    - Type II and III anodizing on all uprights and machined parts
    - Durable texture black powder coat on top and bottom shelfs
    - 5 year limited warranty

    digiplate_2

    The DigiPlate system is based on the tried and true “cheese plate” design used by professional photographers and cinematographers. With 161 holes tapped at the very common 3/8-16 thread size, the DigiPlate Pro is virtually limitless when it comes to expandability. Even the ultra-portable DigiPlate Lite has 21 holes for expansion and customization.

    Specially designed clamps are the beginnings for mounting laptops (up to 15″) and hard drives to the DigiPlate system. Custom brackets allow a DigiPlate to be mounted to tripods, light stands and other common photography equipment. And, because the 3/8-16 tap is an industry standard size, the DigiPlate system is already compatible with dozens of already existing third-party products.

    DigiPlate_3

    One of the advantages of the DigiPlate system’s cheese plate design is the endless configurations that are possible. Hard drives, routers, card readers and anything else you might need to accompany your laptop can be clamped to both the DigiPlate Pro and ultra-portable DigiPlate Lite.

    DigiShade_1

    One of the biggest challenges of tethered photography is battling the sun and other light sources. The DigiShade Lite features an ultra-lightweight 6061 aircraft grade aluminum panel sun shade that attaches to Apple MacBook laptops via a magnetic mount requiring no modifications to your laptop. It also collapses to the same length and width of your laptop and to the thickness of about 20 sheets of paper for easy transport.

    Don’t forget to check out INOVATIV’s other product offerings at Innocinema like the DigiCamera Plate, DigiCase Pro, and DigiCase Mount!!

  • BRIGHT TANGERINE FOURTH OF JULY SALE!

    WELCOME TO THE NEW INDUSTRY STANDARD

    Brighttangerine_promotion

    SAVE $549 ON STRUMMER DNA KIT w/ CUSTOM CONFIGURATIONS

    SAVE $385 ON VIV 5” KIT w/ CUSTOM CONFIGURATIONS

    Bright Tangerine TITAN PREORDERS AVAILABLE NOW!

    Introducing Strummer DNA, a revolutionary matte box. Designed for high-end studio productions, the Strummer is the professional’s choice. The swing-away feature allows for fast and easy lens changes so you have more time to focus on what’s important. The quick release filter stages can be added or removed in seconds so you won’t have to wait around or carry a spare matte box. Add as many stages as you need, or remove them to improve exceptional depth of field. Filter stages rotate through 360 degrees so you can set your ND grads in the right position, or adjust your polarizer to the perfect angle.

    With an entirely new architecture and 20% better field of view, Strummer DNA is the ultimate studio matte box. It’s twice the strength and half the weight, yet retains its compact form.

    PROMO-0018

    STRUMMER DNA PROMOTIONAL KIT INCLUDES:

    • - 1 x 15mm Lightweight Rod Arm Type 1 LWS
    • - 1 x Strummer 19mm Studio Arm for Large Diameter Lenses
    • - 1 x Strummer French Flag Bracket with Three 3/8" Threaded Mounting Points For Monitors and Cine Tape
    • - 1 x Strummer 5.65"- 2 Stage Cassette
    • - 1 x Strummer 5.65"- Single Stage Expansion Pack
    • - 1 x Strummer Carbon Shade & Core, Swing Away Slide Bracket, Top Flag Mounts, Side 3/8" Brackets
    • - 3 x Strummer DNA Filter Tray 4" x 5.650" Horizontal
    • - 1 x Strummer DNA Carbon Fibre Top Flag with Dual Variable Side Wings
    • - 1 x Strummer DNA Carbon Fibre Side Flags Pair with Dual Variable Side Wings
    • - 1 x 143 mm Rubber Donut - 114 mm with Metal Threaded Ring - (+ Retaining Ring for 138mm Round Filters)
    • - 1 x Strummer DNA 5.65" Filter Guard Safety Lock

    1_1_HBFS_1396694589_1435568423

     

    VIV 5” has the same great features as VIV, and is designed for the broadcast market. Its extra height allows for 5x5 filters. Designed for all situations it can be a clamp-on, rod mount, or swing-away making it uniquely flexible. Use swing-away for larger setups, then quickly switch to lightweight clamp-on mode for Steadicam or handheld. Use 3-stage if you need a lot of filters, or 2-stage to maximize field of view. Filter stages rotate through 360 degrees so you can set your ND grads in the right position, or adjust your polarizer to the perfect angle.  VIV 5” is a lightweight hybrid with an impressive field of view.  Combining adjustable flags with revolutionary filter stages, VIV 5” contains all the features you’ll ever need in a matte box.

    PROMO-0019

    VIV 5" PROMOTIONAL KIT INCLUDES:

    • - 1 x VIV 5" Filter Tray 4" x 5.65"
    • - 1 x 4" x 4" Horizontal Combined Filter Tray
    • - 1 x VIV 5" Filter tray 5" x 5" Filter Tray
    • - 1 x VIV / VIV 5"- Carbon Fibre Top Flag with Dual Variable Side Wings
    • - 1 x VIV 5" Single Stage Expansion Pack
    • - 1 x VIV 5" Core 1
    • - 1 x VIV and VIV 5 Swing Away Kit - Includes Production Swing Away Core 15mm Lightweight arm and VIV dovetail bracket
    • - 1 x VIV / VIV 5" Dovetail for Production Swing Away Core
    • - 1 x 15mm Lightweight Rod Arm Type 2 for Production Swing Away Core
    • - 1 x Production Swing Away Core - Requires Arm and Dovetail - Connect either 19mm/ 15mm Studio Brackets
    • - 1 x 143 mm Rubber Donut - 114 mm with Metal Threaded Ring. Fitted with Retaining Ring for 138mm Round Filters
    • - 1 x 150 -143 mm Donut Adaptor Ring
    • - 1 x VIV / VIV 5" Filter Guard Safety Lock

    Screen Shot 2016-07-01 at 12.04.13 PM

    THINGS WE LIKE...

    VIV FORX – Dedicated Rods (find them on the VIV 5" package listing under 'Extra brackets')
    FORX are new 15mm lightweight rods which fit underneath VIV and VIV 5”.  Ground from a solid alloy bar, FORX are precision cut to common lengths.

    forx

    Why We Like It
    FORX allows you to use the VIV or VIV 5” on a lightweight setup.  FORX extensions screw right onto the ends of 15mm studio rods.  They are sliced down the middle, allowing them to slide underneath the matte box.

    LEATHER TAPE MEASURE w/ BRASS WINDER
    Bright Tangerine tape measures are handmade by master craftsmen using discreetly embossed leather and bound together perfectly with an intricate stitching pattern to ensure maximum durability.

    tape

    Why We Like It – 
    Leather, brass, and inspired by vintage tape measures from the early 20th century spelling elegance and functionality.  What’s not to like?

    • - Choose from black or brown leather
    • - Tape made from stronger fibers to prevent stretching and create maximum durability
    • - Imperial and metric markings inscribed
    • - Highly durable 
brass winder which draws the tape 
back into the leather casing
    • - Winder has flip out mechanism allows for an easy and 
quick winding of the tape
    • - Stainless steel hook perfectly latches to the tape and seamlessly binds together with a thicker metal gauge

    Bright Tangerine Continues to Bend the Rules: Preorder the TITAN Now!  

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