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Industry News

  • New RED 3rd Party Trade-in Program


    Innocinema is now accepting several different cameras from ARRI, SONY, Panasonic, Canon, and Blackmagic Design for a trade-in value of anywhere from $2,500 to $23,850 off of a RED SCARLET-W, EPIC-W, WEAPON 8K S35, or WEAPON 8K VV with MONSTRO.

    Call or email to see if your camera is eligible for trade-in.

  • ARRI Announces ALEXA LF 4K Full Frame Camera


    ARRI combines ALEXA image quality with the largest full frame sensor of any cinema camera on the market for the true 4K ALEXA LF, along with new Signature Prime lenses and the LPL lens mount.

    The ALEXA LF’s 36.7 x 25.54mm sensor allows for a maximum resolution of 4448 x 3096 px. To take full advantage of the larger imaging surface, ARRI engineered the LPL mount, which is basically a PL mount with a wider diameter and shorter flange distance to accommodate for ARRI’s Signature Prime lenses whose fast T-stop, light weight, and cinematic bokeh wouldn’t have been possible in a standard PL lens.

    The LPL mount and ALEXA LF are compatible with existing PL mount lenses with a PL to LPL adapter. The new Signature Primes were designed for the LPL mount with the LF sensor in mind, but the camera can support full-frame PL lenses with the aforementioned adapter and smaller format PL lenses with a crop factor.

    The new camera still supports the usual wide variety of recording formats seen across the ALEXA platform, including ProRes and uncompressed ARRIRAW. You’ll also get a maximum frame rate of 150fps in 4k with the camera’s LF 2.39:1 recording option, and 90fps at maximum resolution.

    The ALEXA LF body is only a couple of millimeters bigger than the ALEXA SXT, and maintains the ALEXA sensor’s famous colorimetry and pixel size despite its larger format- making this camera pretty much devoid of any compromises in design or quality. So, you’ll still get the same skin tones, color reproduction, and overall “character” from this camera as other ALEXA models, only now in 4K.


    Expected ship date for the ALEXA LF is March 2018. Purchase the ALEXA LF camera system in the following configurations:

    ARRI - ALEXA LF Basic Camera Set - $98,200.00
    ALEXA LF Basic Camera Set Includes:

    K1.0014861 - ALEXA LF camera body
    K2.0008429 - SXR Adapter
    K2.0006338 - SxS Adapter 2
    K2.72018.0 - SD Card
    K2.72008.0 - Electronic Viewfinder EVF-1
    K2.74001.0 - Viewfinder Mounting Bracket VMB-3
    K2.72012.0 - Viewfinder Cable Short (0.35m/1.2ft) KC 150-S
    K2.72007.0 - Center Camera Handle (CCH-1)
    K2.0016936 - PL-to-LPL Adapter
    KK.0015010 - Wireless Video Receiver WVR-1


    ARRI - ALEXA LF Pro Camera Set (SxS Pro+ 256 GB) - 
    ALEXA LF Pro Camera Set (SxS Pro+ 256 GB) Includes:

    K0.0018833 1x ALEXA LF Basic Camera Set for Pro Set (SxS Pro+ 256 GB)
    K2.0014951 5x SxS PRO+ Card 256 GB
    K2.0018790 1x ALEXA LF FSND Filter Set (Full)
    K0.71030.0 1x ALEXA Bundle Accessory Set (EV/Plus/W/LF)


    ARRI - ALEXA LF Pro Camera Set (1 TB) - 
    ALEXA LF Pro Camera Set (1 TB) Set Includes:

    K0.0018830 1x ALEXA LF Basic Camera Set for Pro Set (1 TB)
    K2.0006942 4x SXR Capture Drive 1TB
    K2.0018790 1x ALEXA LF FSND Filter Set (Full)
    K0.71030.0 1x ALEXA Bundle Accessory Set (EV/Plus/W/LF)


    ARRI - ALEXA LF Pro Camera Set (2 TB) - 
    ALEXA LF Pro Camera Set (2 TB) Set Includes:

    K0.0018832 1x ALEXA LF Basic Camera Set for Pro Set (2 TB)
    K2.0006157 4x SXR Capture Drive 2 TB
    K2.0018790 1x ALEXA LF FSND Filter Set (Full)
    K0.71030.0 1x ALEXA Bundle Accessory Set (EV/Plus/W/LF)

  • ARRI Alexa, Amira, Trinity, & Maxima Demo Day - Atlanta GA


    Come join the Innocinema team and ARRI representatives on October 21st for an introductory training and demo day with free food and drinks!

    ARRI industry standard camera products such as the *NEW* ARRI Alexa SXT W, ARRI Alexa Mini, ARRI WCU-4 and Cforce Wireless Follow Focus, ARRI Master Grips, ARRI MAXIMA and TRINITY will be at the workshop for hands-on training. A variety of ARRI’s professional camera accessories (PCA) will also be on display.

    Please RSVP to the Event!

    This is Innocinema's ARRI dealership open house celebration event. This event is for anyone interested in getting some hands-on training with the film industry's leader in cinema & broadcast.

    Best Overall Image Quality

    ALEXA produces exceptional image quality with the organic look and feel of film, delivering incredible production value at an affordable cost. Images created with any ALEXA contain all the ingredients for best overall image quality: a tall Super 35 sensor, high dynamic range, sharp and natural images, high sensitivity, natural color reproduction, excellent color separation and the absence of artifacts.

    To create such outstanding images, all components of the ALEXA imaging chain are custom designed by ARRI engineers and carefully tuned for optimal performance: the optical low pass filter, the CMOS sensor, the electronics hardware imaging engine and the image processing software.


    The new Stabilized Remote Head SHR-3 fills a niche while offering top quality and performance. The SRH-3 is a three-axis fully stabilized remote head allowing for cameras to go where no person can with increased flexibility and ease. Whether it be on set, in a studio, or at an event, our new intelligent and adaptive Stabilized Remote Head SRH-3 has the full force of ARRI technology behind it.

    • Smart & Adaptive System

    To provide outstanding stabilization, the motors inside the ARRI Stabilized Remote Head SRH-3 can compensate for external centrifugal force by adding extra motor power. SRH-3 can also be remote controlled with its newly designed, joystick based ARRI SRH-3 control board, with optional wheels.

    • Budget Friendly

    When working with high-end image capturing systems, there is no sense in compromising on a stabilized remote head due to the price tag. The ARRI Stabilized Remote Head SRH-3 has taken expense into consideration. Despite its premium features, this stabilized head is very budget friendly.

    • Future Proof Workflows

    The ARRI Stabilized Remote Head SRH-3 is perfectly compatible with other ARRI products and workflows, but can also be used with a variety of competing brands. ARRI stands behind its products, continually offering years of service and updates to users.

    Please see the below equipment list breakdown.

    • • ARRI Alexa SXT-W
    • • ARRI Alexa Mini
    • • ARRI AMIRA
    • • ARRI Master Anamorphic
    • • ARRI Alura 30-80 / T2.8
    • • ARRI Master Grips
    • • ARRI Maxima Gimbal
    • • ARRI Trinity / Steadicam Rig
    • • ARRI WCU-4 & Cforce Wireless Follow Focus
    • • ARRI Follow Focus FF-5 Cine Set
    • • ARRI LMB-4x5 Matte box
    • • ARRI SMB2 4x5.65 Matte Box
    • • OConnor 1030D Tripod
    • • Sachtler Video 18 S2 Tripod
    • • INOVATIV Scout 37 Cart
    • • INOVATIV Echo 48 Cart
    • • SmallHD 17in Production Monitor
    • • SmallHD 24in Production Monitor
    • • Teradek Bolt 500
    • • Teradek Cube 655
    • • and much more!
  • Zeiss - CP.2 Lens Set - SALE

    Zeiss-CP2-Sale-off-facebookInnocinema & Carl Zeiss are pleased to announce a special offer on the CP.2 lenses! Lenses must be purchased in the pre-set bundles, no mix or matching.  Available in EF or PL versions!  There are two options available.  Both sets contain five focal lengths:

    Offer 1: Zeiss - CP.2 Lens Set (T2.9 - T2.1) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $22,170 SALE PRICE = $15,607.68

    Offer 2: Zeiss - CP.2 Super Speed Lens Set (T2.9 - T1.5) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $24,100 SALE PRICE = $19,087.20

  • Innocinema - Black Friday, Small Business Saturday, & Cyber Monday SALE!!



    unknownINNOCINEMA FEATURED SALE: UP TO 12% OFF select Pro Camera Accessories, Lenses, and more from ARRI. Inc !




    echo36kit ranger36kit_1 scout37kit

    Innocinema SCL Equipment Finance

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