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Industry News

  • ARRI Alexa, Amira, Trinity, & Maxima Demo Day - Atlanta GA


    Come join the Innocinema team and ARRI representatives on October 21st for an introductory training and demo day with free food and drinks!

    ARRI industry standard camera products such as the *NEW* ARRI Alexa SXT W, ARRI Alexa Mini, ARRI WCU-4 and Cforce Wireless Follow Focus, ARRI Master Grips, ARRI MAXIMA and TRINITY will be at the workshop for hands-on training. A variety of ARRI’s professional camera accessories (PCA) will also be on display.

    Please RSVP to the Event!

    This is Innocinema's ARRI dealership open house celebration event. This event is for anyone interested in getting some hands-on training with the film industry's leader in cinema & broadcast.

    Best Overall Image Quality

    ALEXA produces exceptional image quality with the organic look and feel of film, delivering incredible production value at an affordable cost. Images created with any ALEXA contain all the ingredients for best overall image quality: a tall Super 35 sensor, high dynamic range, sharp and natural images, high sensitivity, natural color reproduction, excellent color separation and the absence of artifacts.

    To create such outstanding images, all components of the ALEXA imaging chain are custom designed by ARRI engineers and carefully tuned for optimal performance: the optical low pass filter, the CMOS sensor, the electronics hardware imaging engine and the image processing software.


    The new Stabilized Remote Head SHR-3 fills a niche while offering top quality and performance. The SRH-3 is a three-axis fully stabilized remote head allowing for cameras to go where no person can with increased flexibility and ease. Whether it be on set, in a studio, or at an event, our new intelligent and adaptive Stabilized Remote Head SRH-3 has the full force of ARRI technology behind it.

    • Smart & Adaptive System

    To provide outstanding stabilization, the motors inside the ARRI Stabilized Remote Head SRH-3 can compensate for external centrifugal force by adding extra motor power. SRH-3 can also be remote controlled with its newly designed, joystick based ARRI SRH-3 control board, with optional wheels.

    • Budget Friendly

    When working with high-end image capturing systems, there is no sense in compromising on a stabilized remote head due to the price tag. The ARRI Stabilized Remote Head SRH-3 has taken expense into consideration. Despite its premium features, this stabilized head is very budget friendly.

    • Future Proof Workflows

    The ARRI Stabilized Remote Head SRH-3 is perfectly compatible with other ARRI products and workflows, but can also be used with a variety of competing brands. ARRI stands behind its products, continually offering years of service and updates to users.

    Please see the below equipment list breakdown.

    • • ARRI Alexa SXT-W
    • • ARRI Alexa Mini
    • • ARRI AMIRA
    • • ARRI Master Anamorphic
    • • ARRI Alura 30-80 / T2.8
    • • ARRI Master Grips
    • • ARRI Maxima Gimbal
    • • ARRI Trinity / Steadicam Rig
    • • ARRI WCU-4 & Cforce Wireless Follow Focus
    • • ARRI Follow Focus FF-5 Cine Set
    • • ARRI LMB-4x5 Matte box
    • • ARRI SMB2 4x5.65 Matte Box
    • • OConnor 1030D Tripod
    • • Sachtler Video 18 S2 Tripod
    • • INOVATIV Scout 37 Cart
    • • INOVATIV Echo 48 Cart
    • • SmallHD 17in Production Monitor
    • • SmallHD 24in Production Monitor
    • • Teradek Bolt 500
    • • Teradek Cube 655
    • • and much more!
  • Zeiss - CP.2 Lens Set - SALE

    Zeiss-CP2-Sale-off-facebookInnocinema & Carl Zeiss are pleased to announce a special offer on the CP.2 lenses! Lenses must be purchased in the pre-set bundles, no mix or matching.  Available in EF or PL versions!  There are two options available.  Both sets contain five focal lengths:

    Offer 1: Zeiss - CP.2 Lens Set (T2.9 - T2.1) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $22,170 SALE PRICE = $15,607.68

    Offer 2: Zeiss - CP.2 Super Speed Lens Set (T2.9 - T1.5) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $24,100 SALE PRICE = $19,087.20

  • Innocinema - Black Friday, Small Business Saturday, & Cyber Monday SALE!!



    unknownINNOCINEMA FEATURED SALE: UP TO 12% OFF select Pro Camera Accessories, Lenses, and more from ARRI. Inc !




    echo36kit ranger36kit_1 scout37kit

    Innocinema SCL Equipment Finance

  • RED EPIC-W & WEAPON HELIUM 8K S35 35.4 Megapixel shipping!

    EPIC-W & WEAPON HELIUM 8K S35img_3581Innocinema is excited to announce the arrival of the newest addition to the RED family, the EPIC-W and WEAPON HELIUM, both sporting the new and improved HELIUM 8K S35 sensor. Besides the jaw dropping increase in pixel resolution, this new sensor uses a revolutionary new color science that will set a new standard to the power behind RED's imagery. Its something you have to see to believe...

    Our first shipment of EPIC-Ws are here today (above), October 11th, as promised! Some of our lucky customers will be among the first in the world to see it today as people come to pick up and others are shipped out. For those of you still on the fence, or just now learning of this revolution, check out the below videos to see a small taste of what this new sensor has in store.

    Innocinema is an official RED Digital Cinema Authorized Dealer. We have priority allocation on these new cameras and have already placed stock orders prior to this launch. We still have some slots left. However, these are filling up extremely fast! These are shipping rather quickly, so if you act now and place an order at either of these EPIC-W or WEAPON HELIUM 8K S35 customizable "Build Your Own Package" links, we likely can have your order fulfilled much sooner!

    The Underdog | Shot on WEAPON with HELIUM 8K S35 Sensor

    Behind the scenes of “The Underdog | Shot on WEAPON with HELIUM 8K S35 Sensor”

    RED HELIUM 8K S35The EPIC-W and WEAPON HELIUM 8K S35 boasts a huge 35.4 megapixel sensor.  The WEAPON HELIUM 8K S35 gives filmmakers the freedom to capture 8K 2.4:1 at up to 75 frames per second (fps), and 8K Full Frame at 60 fps. The EPIC-W captures 8K 2.4:1 and Full Frame at 30 fps. Both have 16.5+ stops of dynamic range, 3.3 lbs (BRAIN with Integrated Media Bay), and Integrated REDLINK WiFi Antenna. Their enhanced design features a number of enhancements including automatic black shade calibrations, improved low light sensor performance, and an intelligent OLPF system. EPIC-W and WEAPON HELIUM 8K S35 cameras are also equipped to support 3D LUTs—giving colorists and post production teams more control than ever before.


    Sensor size overview chart - Click to enlarge.


    Capturing at higher resolutions creates more immersive and evocative imagery—and RED has been the industry standard for high quality imaging since igniting the 4K revolution in 2007. RED sensors capture up to 17x more resolution than HD while shooting in 8K and 9x more resolution while shooting in 6K. From the finest details to the most expansive vistas, everything comes to life with unprecedented realism—offering you more creative flexibility in post, better VFX, smoother lines, and future-proofed footage as formats evolve.


    RED sensors offer over 16 stops of dynamic range, something that was once thought impossible for a digital motion camera. Wide latitude provides cinematographers and photographers with the ability to take on challenging lighting conditions without the need for excessive filtration—making it easier to take on the unpredictable and capture the unbelievable.



    Shooting RAW has never been this easy. RED’s proprietary REDCODE RAW file format, also referred to simply as R3D, gives you maximum flexibility during post. R3D files can be used within industry standard post-production suites for editing, VFX, conforming, and grading. The structure of R3D data allows for non-destructive editing—maintaining the integrity of the original footage while maximizing image quality and reducing storage requirements. In addition, our DSMC2 cameras offer even greater creative freedom via their ability to simultaneously record in both R3D and Apple ProRes or Avid DNxHR/HD.


    RED cameras pack the same detail you expect from a DSLR into a cinema camera, allowing you to seamlessly pull stills from any of your video shoots. Our RED sensors produce up to 35 million pixels in any shot, blurring the line between motion and still cameras—giving you the best of both worlds.


    RED cameras are engineered from the ground up to deliver cutting-edge performance in any environment. Whether you build your camera to be as lightweight as possible, or work with a complex studio configuration, our cameras will deliver cinema-quality images and professional-grade stills wherever your journey takes you.


    RED is committed to placing adaptable, high-end creative tools in the hands of professionals everywhere. We offer a variety of upgrade paths to cutting-edge products, accessory compatibility within our camera families, and imagery that is ready for the next generation of high resolution displays. We recognize shooters should have the option to move between camera systems without having to purchase all new gear and this makes us relentless in our mission to make OBSOLESCENCE OBSOLETE.

    lifestyle_3_blogDSMC Lens Mount: (EPIC-W does not come with lens mount, lens mount required)


    RED Touch Monitor, EVF, & Accessories:
    RED Digital Cinema DSMC2 RED TOUCH 7.0" Aluminum LCD
    RED Digital Cinema DSMC² RED TOUCH 4.7” LCD
    RED Digital Cinema DSMC2 LEMO ADAPTOR COLLECTION (mounts DSMC2 monitor off camera)

    Camera Modules:
    RED Digital Cinema DSMC² BASE EXPANDER
    OFFHOLLYWOOD OMOD Specialized “Base Expander like” Modules

    Battery Modules: (fits on back of Base Expander-like modules)
    Wooden Camera Cableless
    RED DSMC2 V-Lock
    RED Digital Cinema DSMC² BASE I/O V-LOCK EXPANDER (not compatible with add on modules)

    Camera Media: (512gb version or greater required to work with faster data rate options)
    RED Digital Cinema RED MINI-MAG 512GB
    RED Digital Cinema RED MINI-MAG 512GB (4-PACK)

    Mounting, Cage, & Handle Options:
    RED Digital Cinema DSMC² TOP HANDLE (Cableless Start & Stop button)
    RED Digital Cinema DSMC² OUTRIGGER HANDLE (Cableless Start & Stop button)
    Wooden Camera Options

    Custom Laser Cut Hard Case:
    RED Digital Cinema WEAPON Package Case
    RED Digital Cinema SCARLET-W Package Case

    Extended Warranties: (Can only be added during initial purchase)
    RED ARMOR - EPIC-W Extended total 3-Year Warranty
    RED Armor - WEAPON 8k Helium Extended total 3-Year Warranty

    Innocinema SCL Equipment Finance

  • Innocinema Global Management & Support Change Statement

    Daryl, Justin, Emily, & Brian Goff

    Daryl, Justin, Emily, & Brian Goff taken at Justin & Emily Goff's wedding 10/04/14

    Innocinema has received many requests for ActionProducts products over the last few months. With that said, I am saddened to inform you that ActionProducts GmbH has gone out of business. With cheaper solutions being made in other countries, and also a rapidly changing market, manufacturing and design in Switzerland eventually became financially impossible.

    Innocinema has decided to issue this statement in the interest of our own customers. In addition to that, the Innocinema support office, that was managed by the ActionProducts GmbH staff located in Switzerland, will also be closed as of today October 1st, 2016. No new orders will be able to be purchased through the Switzerland support office and are now temporarily redirected to the Innocinema headquarters, located in Atlanta, Georgia USA. However, support will remain for all pending/unfulfilled orders currently placed with the Switzerland support office until they are phased out. If you have questions about your order status, simply contact the representative you are currently in contact with. If you need further assistance, please email the Innocinema USA Headquarters at, or call us at 1-770-857-3435 anytime.

    All ActionProducts products are no longer made, sold, or in-stock, so we are unable to fulfill these products. However, there will continue to be a level of support for providing repairs, etc. under ActionProducts's statement of terms below.

    As ActionProducts has discontinued its business and does not exist anymore you need to follow up for any repairs or guarantee cases (electronic devices only) directly with the following repair service:

    Joerg Wittmer
    Parkstrasse 2
    5012 Schönenwerd
    Tel: +41 (0)62 849 03 51

    Please get in contact with them directly to arrange any repairs. Please note the following:

    - Smartronic will not provide any free shipping regardless if your repair is a guarantee case or not (as the products were sold through AP and not them).
    - If you think your repair is a guarantee case - then please include a copy of the original invoice that shows when you purchased the product.
    - Smartronic will examine the repair and provide a quote on the costs.
    - Payment must always be done before the repair will be returned.
    - Note that the product will be shipped back to you with the same value you shipped it to the repair service (this can cost import taxes). Any extra costs caused by declaring a to high value will be charged by Smartronic.


    Innocinema Atlanta Showroom

    ActionProducts was owned and operated by my two older brothers, Brian & Daryl Goff, for the last 20 years, and this is a very sad time for each of us. Innocinema started as a small company carrying only one brand in our online catalog, and that was ActionProducts. Innocinema has proudly remained a reseller of the brand until now.

    It is important to note that Innocinema is a resell and rental company, while ActionProducts was a manufacturing and product design company. The two are, and always were completely separate companies, and Innocinema has no influence or ability in manufacturing any of these products.

    Innocinema currently carries over 70 brands and 13,000 products in our online catalog, a large step up from where we originally started, and continues to be owned and operated as a family business by myself and my beautiful wife, Emily Goff. However this does not make the loss of the ActionProducts brand any easier. I am grateful for the opportunity to have carried and represented their brand over the last six years, and eternally grateful to have had their friendship and support while pursuing a shared passion for film, and more importantly to share it as brothers.


    Justin Goff / Owner 

    1351 Oakbrook Dr., Suite 160 Norcross, GA 30093

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