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Industry News

  • Zeiss - CP.2 Lens Set - SALE

    Zeiss-CP2-Sale-off-facebookInnocinema & Carl Zeiss are pleased to announce a special offer on the CP.2 lenses! Lenses must be purchased in the pre-set bundles, no mix or matching.  Available in EF or PL versions!  There are two options available.  Both sets contain five focal lengths:

    Offer 1: Zeiss - CP.2 Lens Set (T2.9 - T2.1) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $22,170 SALE PRICE = $15,607.68

    Offer 2: Zeiss - CP.2 Super Speed Lens Set (T2.9 - T1.5) - EF or PL Mount

    CP.2 15/T2.9
    CP.2 25/T2.1
    CP.2 35/T1.5
    CP.2 50/T1.5
    CP.2 85/T1.5

    List Price = $24,100 SALE PRICE = $19,087.20

  • Innocinema - Black Friday, Small Business Saturday, & Cyber Monday SALE!!



    unknownINNOCINEMA FEATURED SALE: UP TO 12% OFF select Pro Camera Accessories, Lenses, and more from ARRI. Inc !




    echo36kit ranger36kit_1 scout37kit

    Innocinema SCL Equipment Finance

  • RED EPIC-W & WEAPON HELIUM 8K S35 35.4 Megapixel shipping!

    EPIC-W & WEAPON HELIUM 8K S35img_3581Innocinema is excited to announce the arrival of the newest addition to the RED family, the EPIC-W and WEAPON HELIUM, both sporting the new and improved HELIUM 8K S35 sensor. Besides the jaw dropping increase in pixel resolution, this new sensor uses a revolutionary new color science that will set a new standard to the power behind RED's imagery. Its something you have to see to believe...

    Our first shipment of EPIC-Ws are here today (above), October 11th, as promised! Some of our lucky customers will be among the first in the world to see it today as people come to pick up and others are shipped out. For those of you still on the fence, or just now learning of this revolution, check out the below videos to see a small taste of what this new sensor has in store.

    Innocinema is an official RED Digital Cinema Authorized Dealer. We have priority allocation on these new cameras and have already placed stock orders prior to this launch. We still have some slots left. However, these are filling up extremely fast! These are shipping rather quickly, so if you act now and place an order at either of these EPIC-W or WEAPON HELIUM 8K S35 customizable "Build Your Own Package" links, we likely can have your order fulfilled much sooner!

    The Underdog | Shot on WEAPON with HELIUM 8K S35 Sensor

    Behind the scenes of “The Underdog | Shot on WEAPON with HELIUM 8K S35 Sensor”

    RED HELIUM 8K S35The EPIC-W and WEAPON HELIUM 8K S35 boasts a huge 35.4 megapixel sensor.  The WEAPON HELIUM 8K S35 gives filmmakers the freedom to capture 8K 2.4:1 at up to 75 frames per second (fps), and 8K Full Frame at 60 fps. The EPIC-W captures 8K 2.4:1 and Full Frame at 30 fps. Both have 16.5+ stops of dynamic range, 3.3 lbs (BRAIN with Integrated Media Bay), and Integrated REDLINK WiFi Antenna. Their enhanced design features a number of enhancements including automatic black shade calibrations, improved low light sensor performance, and an intelligent OLPF system. EPIC-W and WEAPON HELIUM 8K S35 cameras are also equipped to support 3D LUTs—giving colorists and post production teams more control than ever before.


    Sensor size overview chart - Click to enlarge.


    Capturing at higher resolutions creates more immersive and evocative imagery—and RED has been the industry standard for high quality imaging since igniting the 4K revolution in 2007. RED sensors capture up to 17x more resolution than HD while shooting in 8K and 9x more resolution while shooting in 6K. From the finest details to the most expansive vistas, everything comes to life with unprecedented realism—offering you more creative flexibility in post, better VFX, smoother lines, and future-proofed footage as formats evolve.


    RED sensors offer over 16 stops of dynamic range, something that was once thought impossible for a digital motion camera. Wide latitude provides cinematographers and photographers with the ability to take on challenging lighting conditions without the need for excessive filtration—making it easier to take on the unpredictable and capture the unbelievable.



    Shooting RAW has never been this easy. RED’s proprietary REDCODE RAW file format, also referred to simply as R3D, gives you maximum flexibility during post. R3D files can be used within industry standard post-production suites for editing, VFX, conforming, and grading. The structure of R3D data allows for non-destructive editing—maintaining the integrity of the original footage while maximizing image quality and reducing storage requirements. In addition, our DSMC2 cameras offer even greater creative freedom via their ability to simultaneously record in both R3D and Apple ProRes or Avid DNxHR/HD.


    RED cameras pack the same detail you expect from a DSLR into a cinema camera, allowing you to seamlessly pull stills from any of your video shoots. Our RED sensors produce up to 35 million pixels in any shot, blurring the line between motion and still cameras—giving you the best of both worlds.


    RED cameras are engineered from the ground up to deliver cutting-edge performance in any environment. Whether you build your camera to be as lightweight as possible, or work with a complex studio configuration, our cameras will deliver cinema-quality images and professional-grade stills wherever your journey takes you.


    RED is committed to placing adaptable, high-end creative tools in the hands of professionals everywhere. We offer a variety of upgrade paths to cutting-edge products, accessory compatibility within our camera families, and imagery that is ready for the next generation of high resolution displays. We recognize shooters should have the option to move between camera systems without having to purchase all new gear and this makes us relentless in our mission to make OBSOLESCENCE OBSOLETE.

    lifestyle_3_blogDSMC Lens Mount: (EPIC-W does not come with lens mount, lens mount required)


    RED Touch Monitor, EVF, & Accessories:
    RED Digital Cinema DSMC2 RED TOUCH 7.0" Aluminum LCD
    RED Digital Cinema DSMC² RED TOUCH 4.7” LCD
    RED Digital Cinema DSMC2 LEMO ADAPTOR COLLECTION (mounts DSMC2 monitor off camera)

    Camera Modules:
    RED Digital Cinema DSMC² BASE EXPANDER
    OFFHOLLYWOOD OMOD Specialized “Base Expander like” Modules

    Battery Modules: (fits on back of Base Expander-like modules)
    Wooden Camera Cableless
    RED DSMC2 V-Lock
    RED Digital Cinema DSMC² BASE I/O V-LOCK EXPANDER (not compatible with add on modules)

    Camera Media: (512gb version or greater required to work with faster data rate options)
    RED Digital Cinema RED MINI-MAG 512GB
    RED Digital Cinema RED MINI-MAG 512GB (4-PACK)

    Mounting, Cage, & Handle Options:
    RED Digital Cinema DSMC² TOP HANDLE (Cableless Start & Stop button)
    RED Digital Cinema DSMC² OUTRIGGER HANDLE (Cableless Start & Stop button)
    Wooden Camera Options

    Custom Laser Cut Hard Case:
    RED Digital Cinema WEAPON Package Case
    RED Digital Cinema SCARLET-W Package Case

    Extended Warranties: (Can only be added during initial purchase)
    RED ARMOR - EPIC-W Extended total 3-Year Warranty
    RED Armor - WEAPON 8k Helium Extended total 3-Year Warranty

    Innocinema SCL Equipment Finance

  • Innocinema Global Management & Support Change Statement

    Daryl, Justin, Emily, & Brian Goff

    Daryl, Justin, Emily, & Brian Goff taken at Justin & Emily Goff's wedding 10/04/14

    Innocinema has received many requests for ActionProducts products over the last few months. With that said, I am saddened to inform you that ActionProducts GmbH has gone out of business. With cheaper solutions being made in other countries, and also a rapidly changing market, manufacturing and design in Switzerland eventually became financially impossible.

    Innocinema has decided to issue this statement in the interest of our own customers. In addition to that, the Innocinema support office, that was managed by the ActionProducts GmbH staff located in Switzerland, will also be closed as of today October 1st, 2016. No new orders will be able to be purchased through the Switzerland support office and are now temporarily redirected to the Innocinema headquarters, located in Atlanta, Georgia USA. However, support will remain for all pending/unfulfilled orders currently placed with the Switzerland support office until they are phased out. If you have questions about your order status, simply contact the representative you are currently in contact with. If you need further assistance, please email the Innocinema USA Headquarters at, or call us at 1-770-857-3435 anytime.

    All ActionProducts products are no longer made, sold, or in-stock, so we are unable to fulfill these products. However, there will continue to be a level of support for providing repairs, etc. under ActionProducts's statement of terms below.

    As ActionProducts has discontinued its business and does not exist anymore you need to follow up for any repairs or guarantee cases (electronic devices only) directly with the following repair service:

    Joerg Wittmer
    Parkstrasse 2
    5012 Schönenwerd
    Tel: +41 (0)62 849 03 51

    Please get in contact with them directly to arrange any repairs. Please note the following:

    - Smartronic will not provide any free shipping regardless if your repair is a guarantee case or not (as the products were sold through AP and not them).
    - If you think your repair is a guarantee case - then please include a copy of the original invoice that shows when you purchased the product.
    - Smartronic will examine the repair and provide a quote on the costs.
    - Payment must always be done before the repair will be returned.
    - Note that the product will be shipped back to you with the same value you shipped it to the repair service (this can cost import taxes). Any extra costs caused by declaring a to high value will be charged by Smartronic.


    Innocinema Atlanta Showroom

    ActionProducts was owned and operated by my two older brothers, Brian & Daryl Goff, for the last 20 years, and this is a very sad time for each of us. Innocinema started as a small company carrying only one brand in our online catalog, and that was ActionProducts. Innocinema has proudly remained a reseller of the brand until now.

    It is important to note that Innocinema is a resell and rental company, while ActionProducts was a manufacturing and product design company. The two are, and always were completely separate companies, and Innocinema has no influence or ability in manufacturing any of these products.

    Innocinema currently carries over 70 brands and 13,000 products in our online catalog, a large step up from where we originally started, and continues to be owned and operated as a family business by myself and my beautiful wife, Emily Goff. However this does not make the loss of the ActionProducts brand any easier. I am grateful for the opportunity to have carried and represented their brand over the last six years, and eternally grateful to have had their friendship and support while pursuing a shared passion for film, and more importantly to share it as brothers.


    Justin Goff / Owner 

    1351 Oakbrook Dr., Suite 160 Norcross, GA 30093

  • AUGUST PROMOTIONS - Act Now and Save!

    Innocinema is excited to announce some great promotions available during the month of August. These items are only on sale until August 31, so act now and don't miss out on the savings!

    Promotion #1 - Blueshape (BLS-BV190HD-Promo) - Buy 4 Batteries (BLS-BV190 HD) & Get 1 Free Case (BLS-NCABX4) $3,485.00

    Promotion #2 - Blueshape (BLS-BV270HD-Promo) - Buy 4 Batteries (BLS-BV270 HD) & Get 1 Free Case (BLS-NCABX4) $4,125.00

    Promotion #3 - Blueshape (BLS-BV180-Promo) - Buy 5 Batteries (BLS-BV180) & Get 1 Free Case (BLS-NCABX5) $3,282.00

    Promotion #4 - Streamstar (SSTAR-SX4) - Streamstar X4 Live Production and Streaming Studio Price Reduction $4,995.00

    Promotion #5 - Blackmagic Design (BMD-BNDL/HD12GTVSY4K) - HyperDeck Studio 12G and ATEM Production Studio 4K Package Deal $2,495.00

    BUSA_Logo_2015_noEI-290x120 copy
     offers an innovative solution for greater convenience and safety when traveling or shipping lithium-ion batteries greater than 100Wh by air. Current IATA regulations for passengers limit batteries to 2 between 100-160Wh and any reasonable number below 100Wh. Any larger batteries or a higher quantity must be shipped with special packaging and markings and under many circumstances cannot be shipped on passenger aircraft.

    IATA Regulation, Packing Instructions 965 Section 1A and Section 1B recently amended, states that only cargo flights can accept packages containing Li-ion batteries approved under UN3480 designation. Nowadays this is the only possible way to ship batteries larger than 100Wh by air. The stringent shipping procedures impose the usage of special UN approved packaging.

    BLUESHAPE, in cooperation with a leading manufacturer of professional cases, has created a dedicated solution for the best-selling BLUESHAPE models BV090, BV100HD, BV150, BV180, BV100HD SPLASH, as well as larger models BV190HD, BV225, BV270HD, BV190HD SPLASH and BV270HD SPLASH, both GRANITE and GRANITE TWO series. These cases have been certified in accordance with UN regulations and have a unique omologation number from an international body, thus guaranteeing the user more peace of mind for transporting batteries by air.

    Promotion #1 - Blueshape (BLS-BV190HD-Promo) - Buy 4 Batteries (BLS-BV190 HD) & Get 1 Free Case (BLS-NCABX4) $3,485.00

    Promotion #2 - Blueshape (BLS-BV270HD-Promo) - Buy 4 Batteries (BLS-BV270 HD) & Get 1 Free Case (BLS-NCABX4) $4,125.00




    Promotion #3 - Blueshape (BLS-BV180-Promo) - Buy 5 Batteries (BLS-BV180) & Get 1 Free Case (BLS-NCABX5) $3,282.00




    The BX4 and BX5 cases have an impact-resistant outer case. The interior has high-density cushioning foam to eliminate and chance of interior contact. Each battery is segregated in individual compartments. When a BLUESHAPE battery is shipped in this case with the provided contact covers in place, the chance of damage during flight is reduced to zero. The number of batteries allowed in each case is specifically calculated to comply with the UN3480 regulations.

    The BLUESHAPE unique omologation number and the UN3480 designation are printed on the cases, while the other mandatory markings are offered in the package as robust stickers that the user can apply and remove if needed.


    Promotion #4 - Streamstar (SSTAR-SX4) - Streamstar X4 Live Production and Streaming Studio Price Reduction $4,995.00

    A victory for every production company that needs a feature-rich system at a price point that doesn’t bust their budgets. The versatile and full-featured Streamstar® X4 offers a winning trifecta of price, performance and flexibility not found in any other product in this category.


    Packaged in a 2RU chassis, the system supports a variety of inputs and offers a wide range of professional features including Streamstar's renowned replays and slomo on all channels, media playlists, a host of graphics capabilities, an internal character generator and of course the brilliant, intuitive, touch screen user interface.



    • Intuitive and easy-to-use touch screen user interface
    • 4x HD-SDI Input
    • 1x HDMI Input
    • 4x IP Stream Input
    • IP Video Stream Inputs from JVC streaming camcorders
    • IP input for SCOREPLUS – scores, timers and titles app.
    • Integrated JVC Camcorder Remote Control
    • External signal ingest with keying (for PowerPoint, Keynote, Facebook, GoPro or even a smart phone camera)
    • 1x HD-SDI Video Out 720@50/60p
    • 1x HDMI Video Out - PGM
    • 1x HDMI/Display port Video Out - multiview or PGM (GPU based)
    • Streaming up to 720@50/60p @ 10 Mbps
    • RTMP & MPEG-TS simultaneous Output
    • Cut / Crossfade / Transitions Automated Switching Modes
    • Instant Replays with Slow Motion Playback on all cameras
    • Replays Matrix Playout system with Playlists
    • Dynamic Replay Camera Switching
    • Sequential Replay Playback with Automation
    • Replay Lead In / Out animations
    • Monetizing system with Advertising statistics
    • Ingest on/off Automation in replays
    • Internal Character Generator with templates
    • 4 layers of DSK – CG / images or animations with transparency
    • Instant, unlimited Video Clips Playback – No transcoding!
    • Unlimited Playlists – Media management/playout system
    • PIP and Split Screen Layouts
    • HD Recording (PGM)
    • ISO Recording (all cameras)
    • PGM Stream Recording (simultaneous)
    • 2nd display Multiview Grid
    • Multi framerate 50fps / 60fps operation
    • True 4:4:4:4 ARGB video processing
    • Full featured Audio Mixer
    • Built-in proprietary Streamstar® Encoder
    • Popular Streaming Platforms Integration
    • Touch Screen Control, Single operator production with touch screen monitor attached
    • NOTE: monitors and keyboard not included



    Promotion #5 - Blackmagic Design (BMD-BNDL/HD12GTVSY4K) - HyperDeck Studio 12G and ATEM Production Studio 4K Package Deal $2,495.00

    For a limited time, get a special price on ATEM Production Studio 4K and HyperDeck Studio 12G when purchased together. The new ATEM Production Studio 4K and HyperDeck Studio 12G package deal makes it possible for customers to get a live production solution that's future proof because it's designed for Ultra HD.

    atemThe ATEM Production Studio 4K has many features that make it more powerful than the ATEM Television Studio, including Ultra HD support, high frame rate 1080p HD support up to 1080p60, a total of 8 video inputs with a full frame re-synchronizer on each input, a dedicated aux output, balanced analog audio inputs on XLR connectors, HiFi audio inputs and balanced audio outputs.

    This model includes an integrated AC power supply plus an elegant machined metal design that features an LCD for video monitoring and a dedicated control panel for aux control. The more powerful HyperDeck Studio 12G is Blackmagic Design’s most advanced studio recorder which features cutting edge 12G-SDI and supports recording to high speed SSD’s in ProRes, DNx and uncompressed video formats. HyperDeck Studio 12G features dual SSD slots for continuous, non-stop recording and is compatible with all existing SD and HD equipment as well as high frame rate Ultra HD 2160p60 via 12G-SDI. That means customers get a future proof live production switching and mastering combination that will work on any SD, HD or Ultra HD production.

    Because both of these more powerful models support instant switching between SD, HD and Ultra HD video formats, it means they are a drop in replacement for the ATEM Television Studio and HyperDeck Studio models. These more powerful models will support the same video standards as well as the high frame rate HD rates up to 1080p60 plus Ultra HD video formats.

    “I am very excited that we are able to offer ATEM Production Studio 4K and HyperDeck Studio 12G together at this special price,” said Grant Petty, CEO, Blackmagic Design. “Demand for Ultra HD production is growing and customers have been asking us for an affordable way to move up to Ultra HD that’s compatible with their existing HD workflows. This limited time combination, for only $500 more than our 1080 HD solution, makes it so much easier for customers to get a more advanced live production system as well as Ultra HD compatibility!”


    SDI Video Input

    1 x 10-bit SD/HD/3G/6G/12G-SDI switchable. Supports single link 4:2:2.

    SDI Video Output

    2 x 10-bit SD/HD/3G/6G/12G-SDI switchable. 1 x 10-bit SD/HD/3G/6G/12G-SDI switchable Loop Output. 1 x 10-bit SD/HD/ switchable Monitor Output.

    HDMI Video Input

    HDMI 2.0 type A connector with support for Ultra HD 4K 10-bit 60p 4:2:2.

    HDMI Video Output

    HDMI 2.0 type A connector with support for Ultra HD 4K 10-bit 60p 4:2:2.

    SDI Audio Input

    16 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    SDI Audio Output

    16 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    HDMI Audio Input

    8 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    HDMI Audio Output

    8 channels embedded in SD, HD, and UHD in QuickTime files. 2 channels embedded in HD in Avid DNxHD MXF files.

    SSD Interface

    2 x 2.5" SATA 6Gb/s.

    Sync Input

    Blackburst or Tri-Sync.

    Device Control

    Sony™ compatible RS422 deck control port.

    Recorder Control

    12 buttons and jog wheel for local control. RJ45 Ethernet or RS422 for remote control.

    Recorder Configuration

    Front panel configurable or USB 2.0 high speed interface.

    Computer Interface

    1 x USB 2.0 Mini-B port for software updates and HyperDeck Utility software control.


    SD Format Support

    625/25 PAL and 525/29.97 NTSC. 480p60 and 576p50 via HDMI only.

    HD Format Support

    1280 x 720p50, 1280 x 720p59.94, 1280 x 720p60, 1920 x 1080i50, 1920 x 1080i59.94, 1920 x 1080i60, 1920 x 1080PsF23.98, 1920 x 1080PsF24, 1920 x 1080p23.98, 1920 x 1080p24, 1920 x 1080p25, 1920 x 1080p29.97, 1920 x 1080p30, 1920 x 1080p50, 1920 x 1080p59.94, 1920 x 1080p60.

    4K Format Support

    3840 x 2160p23.98, 3840 x 2160p24, 3840 x 2160p25, 3840 x 2160p29.97, 3840 x 2160p30, 3840 x 2160p50, 3840 x 2160p59.94, 3840 x 2160p60.

    SDI Compliance

    SMPTE 259M, SMPTE 292M, SMPTE 296M, SMPTE 425M.

    SDI Metadata Support

    HD RP188 and closed captioning CEA-708.

    Audio Sampling

    Television standard 24-bit, 48 kHz sample rate.

    Video Sampling


    Color Precision


    Color Space

    REC 601, REC 709.

    Multiple Rate Support

    SDI and HDMI switchable between SD, HD and Ultra HD. SDI switches between 270 Mb/s standard definition SDI, 1.5G-SDI HD, 3G-SDI, 6G-SDI and 12G-SDI.

    Copy Protection

    HDMI input is unable to capture from copy protected HDMI sources. Always confirm copyright ownership before capture or distribution of content.


    Supports: Uncompressed QuickTime, Apple ProRes 422 HQ QuickTime, ProRes 422 QuickTime, ProRes 422 LT QuickTime, ProRes 422 Proxy QuickTime, Avid DNxHD QuickTime and Avid DNxHD MXF up to 1080i60.


    Software Included

    Media Express, Disk Speed Test, Blackmagic System Preferences and Blackmagic driver (Mac only).

    Internal Software Upgrade

    Loaded at system start, or via updater software using USB port.

    Operating Systems

    Mac Icon
    Mac OS X 10.9 Mavericks
    Mac OS x 10.10 Yosemite or later
    Windows Icon
    Windows 7 or Windows 8


    Built-in LCD for video, audio and timecode monitoring and menu settings.

    Physical Installation

    1 rack unit size. Less than 7 inches deep.

    Power Requirements

    Power Supply

    1 x built-in international AC power supply with IEC C14 inlet. 110-240V, 50-60Hz.


    4 Batteries (BLS-BV190 HD)
    1 Free Case (BLS-NCABX4)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries


    4 Batteries (BLS-BV270 HD)
    1 Free Case (BLS-NCABX4)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries


    5 Batteries (BLS-BV180)
    1 Free Case (BLS-NCABX5)
    5 x CAO stickers (Cargo Aircraft Only)
    5 x Class 9 stickers
    5 x Shipper/Consignee sticker, to be filled in every time the case is used to ship batteries


    Streamstar - X4 - 2U Rack Unit - 4 Camera - Live Production and Streaming Studio


    Atem Production Studio 4k
    Hyperdeck Studio 12G


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